Principal{s} by ScaleUp

Principal{s} is a weekly newsletter dedicated to shining a light on the world of Senior and Principal Engineering. Each edition distils conversations with Principal Engineers, Staff Engineers, Senior Engineers, and Technology Leaders across Australia into clear, practical insights. Our mission is to help the industry better understand the evolving scope, responsibilities, and impact of these senior technical roles. As more companies adopt the Principal Engineer title, we’re here to bring clarity, share real-world perspectives, and highlight what technical leadership looks like at the highest level.